As a lead design creative for over 20 years, I have worked in industries as diverse as entertainment, automotive, education, and non-profit. I also have extensive medical marketing experience including pharmaceutical, biotech, device, hospital, health systems and advocacy groups. I approach each project with a strategic and creative mindset to craft integrated and comprehensive brand tactics that are on target—to resonate with the audiences who matter. I stay in touch with trends in color, typography, digital media, photography, and illustration as a regular part of my design thinking.
Digging into client insights, market/competitive data, and current trends in audience connectivity, I help ensure that every aspect of every project is creative, accessible and strategically anchored.
- Strategic/Creative – insightful creative solutions, from concept through completion
- Versatile – adept at working in print, advertising, promotion, editorial, and digital tactics
- Design Mindset – follows best practices and trends in typography, illustration, photography art direction/retouching
- Process Oriented – maintains a detailed and organized project workflow, without compromising creativity
Visit my personal portfolio site: LaFleurStudios.com