Branding | Positioning
How is your brand perceived in the minds of your customers and prospects? Image is everything. Whether it’s a debut or a reboot, we’ll help ensure that your brand makes the best impression every time (logo & identity, naming, taglines, positioning & key messages). Once we’ve differentiated your brand from your competitors, we bring your brand’s core values and personality through with artful visuals and strategic key messaging. Brand identity is the collection of all elements (name, colors, typography, and graphics) that come together to portray the best image of a company, product or service to the consumer—with your logo as the cornerstone of your brand. We work strategically and creatively to craft a look that clearly communicates who you are, is visually appealing, and will make a lasting impression on your audience.
We created a synergistic identity for GT Medical Technologies and its flagship product, GammaTile™. The website was the culmination of our identity work (branding & messaging) and integrated launch campaign (clinical, patient and hospital tactics – digital & traditional). Lydia Dobbs : Copy Director | Mary LaFleur : Art Director
New messaging and styling for Neuland Labs, a generic drug manufacturer in India. We helped to better position them in the competitive global marketplace. Lydia Dobb : Sr. Copywriter | Mary LaFleur : Art Director | Agency : Medergy Marketing
Working closely with the Brand Manager and Art Director, I co-created the first corporate awareness campaign for Illumina, which increased brand awareness by 106%. The video, created in collaboration with and directed by EMOTA, won a Silver ADDY. Watch Now > Lydia Dobbs : Creative Communications Manager | In-house : Illumina
Illumina clinical translational corporate awareness ads copy. Lydia Dobbs : Creative Communications Manager | In-house : Illumina | Headline and testimonial concept credit : Lehman Millet
Sente desired a new position for their HSA product line to help differentiate their own proprietary ingredients to dermatologists. The new visual look and brand messaging was integrated into trade show booths, promotions and sales rep presentations. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director