Practice Building

Practice building propels the success of brands like Botox, Juvederm and Latisse. We’ve been fortunate to learn the ropes from the experts in the biz (Allergan / Pacific Communications, the original Practice Builders and others). Whether it’s a comprehensive, multi-channel commercialization initiative that includes Physician Reward Programs, Physician Practice Marketing and Patient Education/ Promotion Components or just a solo practice with expansion goals, we’ve got the expertise to help you succeed.

This successful launch and practice building campaign included both promotional and educational components (print ads, brochures, video, radio & TV). Results: Achieved 3x the anticipated practice adoption. Lydia Dobbs : Senior Copywriter | Agency : DevicePharm

Promotional and education tactics for the launch of VANIQA, a topical prescription cream for the removal of unwanted facial hair. The integrated campaign, featuring both physician and patient components, helped accelerate adoption. Lydia Dobbs : Senior Copywriter | Agency : Scout Marketing

Identity and website for Southern California Center for Sexual Health. Working closely with Dr. Michael Krychman, we positioned the practice by highlighting the unique multidisciplinary approach of sexual medicine, counseling and personal wellness. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Edgeworks Group

Our website revamp for this animal hospital included an upbeat design, friendly copy and images of their staff caring for their pet patients, positioning the hospital as the cat’s meow for pet care. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Edgeworks Group