Clinical Communications

We distill complex clinical information into crisp, clear copy, and spot-on graphics including scientists, clinicians, sales teams, and patients. Over our careers, we’ve created many types of clinical communications, both pre- and post-commercialization for educational, training, and/or promotional purposes. Tactics include physician reference manuals, white papers, educational videos, interactive sales training modules, sales aids, sell sheets, blueprints, objection handlers, and comprehensive launch guides.

 

 

 

For the launch of GammaTile™, we created a market positioning white paper, a clinical presentation power point, a dosing atlas and a RAM License information sheet. Lydia Dobbs : Sr. Copywriter | Mary LaFleur : Art Director

 

We created and coordinated three separate clinical trials geared towards participating hospitals and potential patients. Each trial was given a unique name and identity while maintaining visual continuity to the main brand. Tactics included websites, videos, patient brochures and HCP scripts. Lydia Dobbs : Sr. Copywriter | Mary LaFleur : Art Director

 

clinical communications

Launched an antibiotic eye drop in a competitive market. Sales sheets highlighted the key differentiators speed & safety data. Lydia Dobbs : Launch Strategist & Writer | Agency : Pacific Communications for Allergan

 

 

Created a comprehensive launch guide for COMBIGAN, including Market Overview, Strategy & Positioning, PI Quick Reference, Sales Tool Blueprints, Clinical Overview, Competitive Overview, Physician Personas, Objection Handlers and FAQs. Lydia Dobbs : Launch Strategist & Writer | Agency : Pacific Communications for Allergan

 

 

 

Created 3 Ligand Oncology Core Sales Training Modules, a total of 12 chapters with accompanying knowledge checks. Lydia Dobbs : Sr. Copywriter | Agency : Locus