Integrated Campaigns

We’ve created many integrated campaigns that capture a brand’s unique products and services. We excel at brand creation, launches and integrated campaigns. Our forte is capturing a brand’s key differentiator and highlighting it synergistically throughout traditional and digital media.

 

Our integrated launch campaign for GT Medical technologies spanned both clinical and nonclinical audiences and included a sales aid, exhibit graphics, and patient brochure. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director

 

MemorialCare Robotic Surgery Campaign

Creative tactics for minimally invasive campaign. Directed to regional patients, it included print and outdoor advertising, mailers and online ads. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Parsons Marketing

 

MemorialCare Campaign

Continuing MemorialCare’s yearly brand campaign, we adapted our look and messaging style to their extensive selection of services including Women’s Health (pictured), Cardiology (pictured), Joint Replacement, Family Health, Emergency Services, and Maternity. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Parsons Marketing

 

Wellness campaign to help raise awareness of their social media channels to the public. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Parsons Marketing

 

Fundraising campaign for the MemorialCare Foundation that pulled on the heartstrings of donors by featuring the story of a young cardiac patient and her surgeon. Campaign included print and digital advertising, plus direct mail. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Parsons Marketing

 

 

Year-long ad campaign for MemorialCare highlighting their dedicated service lines. Creative included bus shelters, mailers and extensive ad placements. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Parsons Marketing

 

Breast cancer awareness outdoor board. Part of a year-long campaign that used graphic silhouettes to frame strong, simple messages of the hospital’s mission. Lydia Dobbs : Copy Director | Mary LaFleur : Art Director | Agency : Parsons Marketing