12 Jan 2018
CHALLENGE Corporate: Elevate the perception of an unknown start-up into a sophisticated neurosurgery device company that is on par with its high-science technology. Product: Launch GammaTile into the neurosurgery market as a new treatment option for patients with recurrent brain tumors and differentiate it from traditional brain brachytherapy and its associated negative perceptions. Accomplish the positioning, branding (corporate & product), key messaging and create over a dozen tactics, including clinical communications, collateral, and trade show booth design
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